Design Craft > Members > Ramjibhai Hirabai Maheshwari DC Profile

Ramjibhai Hirabai Maheshwari
Weaving, BMA 2014


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Design Craft > Members > Ramjibhai Hirabai Maheshwari DC Profile

In 2008, Ramji studied at Kala Raksha Vidhyalaya. Ramjibhai's original village is Ningal, but he now resides in Sumarasar Sheikh. His family has been associated with weaving for generations, but all of Ramji's brothers have left their craft. Ramji decided to weave, due to his grandfather's inspiration, "Our craft is the king of all jobs. Other jobs have no value in comparison with our craft."

Ramji's grandfather was great believer in Gandhian philosophy. He sent Ramji to Sanjivani Uttar Buniyadi High School in Ratadiya village, in order to avail of an education based on Gandhian values. Here Ramji had the opportunity to interact with noted Gandhians of Gujarat. A struggling entrepreneur, Ramji understands the importance of the market. He prefers direct marketing to customers, but he was considering leaving weaving for a livelihood more lucrative.

Ramji has been a success story. He has tapped the tourist market, increasing his income by a dramatic 10x. In 2013, he presented a solo collection at Co-Creation Squared fashion show in Mumbai. In 2014, Ramji joined the Somaiya Kala Vidya BMA course. He realized that most of his sales were face-to-face, and until now he had never taken a risk. "At SKV I got the courage to reach for my goal," he says.

Ramji chose sunset over Bhujiya hill as inspiration for his 2015 collection, evoking the texture of the rocks and bushes, and natural colours of sunset. After presenting to the SKV jury, and participating in a public seminar, Ramjibhai received his certificate in Business and Management for Artisans from Somaiya Kala Vidya on 31 January, 2015.

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"I used to worry about how to sell what I made. Now I know how to connect the market and the design. This was better than college - my fears are gone."